Tools & Resources

Free Instagram Guides

What problem do you want to work on first?

Branding Guide & Checklist

Instagram Starterkit

Stories Checklist

Reels Checklist

Smartphone Accessories

iPhone Essentials. Make your videos look and sound professional.

JOBY Gorilla Pod

A must have, the unique tripod has legs that can wrap around objects unlocking new perspectives and angles! Can also use as a selfie stick!

NEEWER LED Selfie Light

Light up your laptop, desktop, or mobile phone with this handy selfie light with a great battery life.

Adjustable Phone Clamp

This phone clamp can be used with most ring lights and allows you to easily adjust the angle of your mobile phone to get that perfect shot!

NEEWER Ring Light Kit

This ringlight will make you look great on video! Smooths out skin and increases production quality making everything look professional.

BOYA Microphone

This mic is small is but mighty. I use it to do videos and different audio recordings. Great microphone for the price!

Favorite Apps

Top iPhone Apps for Plastic Surgeons.

Before / After App
Easily to create Before After videos of your patient transformations to post on Instagram. 

Repost App
Use this app to repost patient photo/transformations on Instagram (with permission!)

ReelTrends
I love this app for finding trending sounds on Instagram to use in my Instagram Reels videos.

Capcut
My favorite Reel/TikTok video editing app. This app will save you time and has features like auto-captioning, green screen effect, and more!

Software Essentials

My favorite software tools to for Instagram content creation and organization.

Later.com is my favorite social media scheduler. With Later, you can schedule content in advance saving you time and allowing you to be to be strategic about your publishing.

Have you ever received an email from me? I use ConvertKit for that! ConvertKit is my favorite mailing list software and has powerful automations to save you time. 

Asana is my go-to tool of choice for organizing my Instagram content production calendar. The free version works well and will help you stay organized.

Canva is my design tool of choice for creating Instagram posts, editing videos, Instagram stories, and anything else you need to design. The free version can do everything you need! 

My Favorite Books

Business books for the plastic surgeon.

An industry must-have, Business of Plastic Surgery covers the full gamut of starting up a practice.

Start With Why is my favorite book on branding. Sinek argues focusing on why you and your staff do what you do versus what and how. 

Jab, Jab, Jab, Right Hook by social media superstar and early adopter, Gary Vaynerchuk, teaches to give fans and community so much value, that when you ask for a sale, people will actually feel guilty for not supporting you, because you’ve helped them so much.

People will come to you as strangers, then followers, then patients, then super fans. This book does a great job of sharing ideas on how to create more SUPERFANS for your business. 

Video & Lighting

Starting a YouTube channel for your practice? A Podcast? Checkout these essentials!

A must have if you are starting a YouTube channel. This kit will help you achieve professional shots with soft and continuous light. 

My personal favorite microphone, especially good for zoom, recording videos at your computer, and podcasting.

Another great continuous output lighting kit for YouTube or Reels. Adjustable settings can be controlled with your iPhone.

Love these portable LED lights. Comes with handy carrying cases and will create great looking videos!

Legal Assistance

Trusted partner providing legal advice for plastic surgeons.

Signature Course

Presell your patients & accelerate your practice with Instagram

Instagram for Plastic Surgeons: FAST TRACK is my signature program that will show you how to create a profitable Instagram account, regardless of where you’re at on your Instagram journey. It includes EVERYTHING you & your in-house team need to stand out, showcase your work, get new patients, and thrive on Instagram.

Free Training